About Steel City Motorcycles The Motorcycle Specialists
Steel City Motorcycles is the next chapter in a Sheffield motorcycling story that spans decades. Founded in 2025, the dealership brings together deep industry experience, a rider-first ethos and a modern, multi-franchise line-up to serve customers across Sheffield, South Yorkshire, Derbyshire and the whole of the UK.
From Classics to Contemporary
Our roots run through Sheffield Motorcycle Centre, launched in 2006, and Steel City Classics, established in 2017. Those foundations shaped our standards: careful sourcing, meticulous preparation and an unwavering focus on rider satisfaction. Steel City Motorcycles builds on that heritage, extending the proposition from cherished classics to the most exciting new models on the market today.
Frank Hayes: The Journey Behind the Brand
Steel City Motorcycles was founded by Frank Hayes, a familiar name in the UK motorcycle trade. Frank served as Operations Director at CMC Motorcycles before founding Sheffield Motorcycle Centre in 2006. Frank later founded Steel City Classics Ltd in 2017 and, drawing on everything learned along the way, launched Steel City Motorcycles in 2025 to unite classic pedigree with a forward-looking new bike offering.
Multi-Franchise New Motorcycles
As an official multi-franchise dealer, we showcase a broad range of brand-new motorcycles and scooters to suit every kind of rider. From learner-friendly commuters to long-distance tourers and performance machines, our showroom focuses on models that blend reliability, technology and real-world enjoyment. The aim is simple: help you choose the right bike with clear guidance, transparent pricing and supportive aftersales.
Quality Used Bikes, Prepared With Care
Our reputation for standards was forged in the classic arena and continues with every used motorcycle we stock. Each bike is handpicked, inspected and prepared against strict criteria so that you can buy with confidence. If a bike does not meet our expectations, it does not reach the showroom. It is a straightforward promise that protects your investment and elevates your ownership experience.
Nationwide Reach, Local Service
While we are proudly based in the Steel City, our customers come from across the UK. We offer friendly, knowledgeable support in-store and online, together with convenient finance options and nationwide delivery. Whether you visit us in person or buy remotely, you receive the same attentive service and clear communication from first enquiry to handover.
A Family of Brands
Steel City Motorcycles sits alongside Steel City Classics, our sister brand dedicated to rare and iconic machines. Together, they create a unique destination for riders: the timeless appeal of classics and the excitement of the latest releases under one trusted umbrella. Different specialisms, shared values.
Our Commitment to Riders
We believe buying a bike is the beginning of a relationship. You can expect honest advice, fair part-exchange valuations, careful preparation and dependable aftersales support. Whether this is your first motorcycle or your next dream machine, we are here to help you choose well, ride more and enjoy every mile.
Heritage Meets the Future
Steel City Motorcycles unites Sheffield’s motorcycling heritage with a modern, multi-franchise dealership model. It is a place where experience, enthusiasm and service come together for today’s riders. We invite you to visit, explore the range and start your next chapter with us.
Steel City Motorcycles Showroom
STEEL CITY CLASSICS LIMITED (company reg no: 10744269 / firm reference no: FRN 1029197) is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows STEEL CITY CLASSICS LIMITED to act as a credit broker, not a lender, for the introduction to a limited number of lenders.
We are a credit broker and not a lender. We can introduce you to a lender on our panel. We may also work with credit brokers who have access to other lenders. We have commercial arrangements with lenders and credit brokers which are likely to influence who we introduce you to. We are not an independent financial adviser and don’t give you any advice or recommendations. It is your choice whether you enter into any finance agreement.
We will usually receive a commission for your introduction. This will be either a fixed fee, or a fixed percentage of the amount that you borrow. Before we propose you to a potential lender, we will tell you of the likely amount of commission we will receive and seek your consent to receiving this commission. The exact amount of commission will be confirmed before you sign your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required. If you have a complaint, please refer to our complaints procedure.
